Graduate of the Grande Ecole of Engineering (ENSAM), Hervé Dessi joined Eurosyn in 1994 as strategy and development consultant. He wrote in 1995 on behalf of the French Industry Ministry a study named ‘Engineering Focused on Human Beings’. The book introduces notably the latest advances in sensory evaluation and marketing, disciplines to which M. Dessi dedicated a new department in 1996. He became Manager of Eurosyn in 1998, then President.