Packaging
Every Step from Concept to Consumer
Writen by Jean-Jacques Urvoy and Sophie Sanchez - October 2006
Design of packaging has become a strategic issue in matter of years. It is now the result of a process which communicates company spirit, trademark strategy, product features and designer will.
Illustrated with examples, case studies, interviews, anecdotes and even diagrams, this book presents all the steps you need to manage your packaging project, from consumer to concept. It offers companies, marketing services, industrial managers and also consumers, the possibility to have a better understanding of this profession.
